Mrs. Jaya Row is the founder of Vedanta Vision and Founder- Managing Trustee of Vedanta Trust. Vedanta Vision is dedicated to the promotion of Vedanta, Indian philosophy - the oldest management school in the world. Vedanta is a science of living that empowers each individual to achieve success, happiness, growth and fulfilment.
She has spent nearly thirty years in the study and research of Vedanta. She has a first class academic record in Microbiology and has had a distinguished management career which she renounced to devote herself full time to the interpretation and re-presentation of Vedanta for the modern generation. Mrs. Row has helped change people's concept of Indian scriptures. From that of obsolete texts of bygone ages only to be revered, to that of a living, vibrant prescription for success, happiness and personal growth. From being a solace for the aged to an invaluable guide to the youth.
She uses her background of Science and Management to communicate Vedanta effectively to the educated elite. Her seminars for corporate executives have had a deep impact. She has been rated best speaker at several prestigious Conferences. Her seminars help evolve a management style that is not only successful but uniquely Indian. Creating the most valued of corporate assets - the fulfilled, dynamic human being - a person of impeccable character, integrity and maturity.
Her discourses on the Bhagavad Gita draw large audiences in India and abroad. She addresses elite groups of industrialists, businessmen, the Consular Corps and other expatriates. As well as the student community. These discourses are sponsored by leading corporate bodies like the Tata Group - Taj Hotels Resorts and Palaces, HDFC, Asian Paints, Unichem Laboratories, Piramal Enterprises etc.
Mrs. Row is committed to the tapping of the intangible wealth of India and projecting it to the world to enhance the brand equity of the nation. Travelling to most of the English-speaking world her discourses are widely acclaimed. In the USA, UK, Australia, Middle East, South Africa as well as the cities of India.
She is dedicated to bringing Vedanta to the Youth. She has pioneered residential Camps tailored to the needs of the young. Her weekly classes attract a large student community from premier educational institutions. She has lectured at Business Schools at Purdue University and Washington University in the US and at Jamnalal Bajaj Institute of Management Studies, S. P. Jain Institute of Management and Research and Narsee Monjee Institute of Management Studies.
Her lectures telecast by Aastha channel have brought her a dedicated viewership from all over India and overseas as well.
She has been honoured with the Harit Rashi Award by the Maharana Mewar Foundation in recognition of her contribution to society. The other awardees were the Dalai Lama, Richard Attenborough, Anna Hazare and other luminaries.
She incorporates a unique blend of scholarly knowledge with real-world pragmatism. She is a skilful orator and challenges people to look beyond the mundane and secular and reach for the permanent and more meaningful aspects of life. She peppers her discourses with apt examples - making for easy understanding, retention and application of Vedanta in everyday life.